kevin dowling MMWsEvNK3YQ unsplash

Christmas 2019 Wasn’t All About Online Sales

Whatever the experience of independent retailers around Ireland and evidence of widespread shop closures in regional towns, overall it appears it was a positive christmas for the sector.

As local shops battle depopulation and the rise of online competition, Retail Ireland, the Ibec group that represents the retail sector, welcomed the continued growth in retail sales as evidenced by the December sales numbers released by the Central Statistics Office.

The overall trend is driven by rising disposable incomes, record numbers at work and falling prices which combined to boost consumer spending power.

However, the group cautioned that this positive momentum should not be taken for granted.

‘Many retailers remain under significant pressure. Costs continue to rise and the risk of a disruptive Brexit at the end of the year are significant.’ says Retail Ireland.

The CSO figures show:

On an annualised basis, the total value of Irish retail sales (excluding sales of cars and sales in bars) increased by 3.2% compared with December 2018 with a 5.4% increase in volume.

Comparing sales during December 2019 to those a month earlier in November 2019, total value increased by 2.9%, with volumes increasing by 2.7%.

christian wiediger rymh7EZPqRs unsplash
One of the online retailers that bricks and ar shops are doing battle with for consumer cash.
Photo by Christian Wiediger on Unsplash.

Retail Ireland Director Arnold Dillon said: “Retailers had a broadly positive Christmas with sustained growth across most of the major categories.

The volume of sales is growing significantly faster than the value of retail sales, which means consumers are getting more for their money. Intense competition is keeping prices low. This is good news for the consumer, but it makes for tough trading conditions. To safeguard jobs in the sector, the next government must tackle key factors driving up retail costs, including rising commercial rates and insurance premiums.

On Brexit, Mr Dillon continued, “While we have a Withdrawal Agreement, the future relationship between the EU and UK is unknown and the deadline is tight. There is the very real prospect of significant trade barriers between Britain and Ireland from January 2021 and retail supply chains are particularly exposed. An ambitious EU-UK trade deal, that seeks to avoid any trade disruption, must be the aim. At the same time, we must plan for all eventualities. Significant public investment will be needed to improve trade and customs infrastructure and help companies adjust if we face a hard Brexit at year end.”

Are you a shopper or a retailer? Whats your view? Let us know here.